A sheet of ruled paper whose lower half has folded itself into a small paper robot building a machine with gears

Hi, I'm Rai.

I ran businesses at P&G and Haleon, where I owned growth, strategy and new products. These days I build with AI and write about what it's doing to how we buy, how we work and how companies compete.

Latest experiment: Brand Manager in a Box →

About me

Commercial leader who builds with AI.

  • Running businesses I held full profit-and-loss responsibility for businesses at Procter & Gamble and GSK Consumer Healthcare / Haleon, across premium products, consumer hardware and healthcare.
  • Strategy I set growth and commercial strategy, and took it to executive committees and boards.
  • Commercialization I took new products from idea to market, across physical, connected and digital products.
  • AI and tech I'm an engineer by training. I put machine-learning personalization into a business before ChatGPT. Today I build working AI tools, shown on this site.
  • Leadership I managed large, cross-functional teams spread across several countries.

Things I've written

When AI Agents Go Shopping and Ads Cost Nothing11 Oct 2026The falling cost of intelligence27 Oct 2026How to Run a Consumer Brand With Four People and AI15 Oct 2026Everyone just got promoted to manager14 Oct 2026Why training AI on your company documents can make it worse1 Oct 2026AI is making some people smarter and others just faster3 Jun 2026The Framers26 May 2026Your Brand Was Added To Cart. That Doesn't Mean It Won.21 May 2026The Shopkeeper and the Algorithm12 May 2026

All writing →

Things I've built

brand-manager-in-a-box I fine-tuned an open model on brand-management work and tested it blind. Every version lost to the plain model, and the write-up explains why.Sep 2026
shelf-fly Which pack gets noticed first? Two product photos, seen through a simulated fruit fly's visual system.Sep 2026
html-workbench A skill that gets AI agents to hand back finished web pages instead of walls of text.May 2026
folder-librarian A skill that turns a messy folder into something an AI agent can search.May 2026
tv-concierge A voice assistant on the iPhone that finds a show and opens it on the TV.Sep 2026
object-pick-with-hands Pick up 3D objects in the browser with your bare hands, tracked by the webcam.Dec 2025

All projects →

Say hello.

Rai Nausherwan Nazar